Business Opportunity
Banglar Dairy Limited, which is a wholly owned company by the Government of West Bengal, procures Milk primarily from rural farmers in West Bengal through district Milk Unions. The company then adds value to the Milk by processing it into milk and Milk-based products, using manufacturing units that have been authorized to produce goods under the Banglar Dairy brand. The products produced under the Brand ‘Banglar Dairy’ are sold to the end consumers through Sales Intermediaries. The following are the different types of sales intermediaries:
1. Distributor: Distributors serve as intermediaries between manufacturers and various sales channels. They purchase products from manufacturers and distribute them to wholesalers, Local Area Distributors (LAD), licensees, franchisees, retailers, institutions, modern sales, and eCommerce platforms. Operating at a B2B level, distributors exclusively handle MDC/BDL branded products, utilizing their vehicles for logistics.
2. Local Area Distributors (LAD): Local Area Distributors (LAD) operate at a B2B level, acquiring products from manufacturers or distributors and distributing them to licensees, franchisees, retailers, institutions, modern sales, and eCommerce platforms within a specific local area. They rely on local arrangements for logistics, exclusively dealing with MDC/BDL branded products.
3. Wholesaler: Wholesalers act as intermediaries between manufacturers or distributors and various sales channels. They purchase products and distribute them to licensees, franchisees, retailers, institutions, modern sales, and eCommerce platforms. Unlike distributors, wholesalers operate at a B2B level without exclusivity, potentially dealing with other branded products.
4. Franchisee Retail Outlets/Mobile Outlets: Franchisee Retail Outlets/Mobile Outlets operate at a B2C level, acquiring products from manufacturers, distributors, LADs, or wholesalers and selling them directly to consumers, institutions, eCommerce, and modern sales. With no logistics required, these outlets exclusively deal with MDC/BDL branded products.
5. Free Outlets: Free Outlets function at a B2C level, acquiring products from manufacturers, distributors, LADs, or wholesalers and selling them directly to consumers, institutions, eCommerce, and modern sales. They operate without exclusive agreements, potentially offering other branded products.
6. Mini Dairies/Milk Booth: Mini Dairies/Milk Booths operate at a B2C level, acquiring products from manufacturers, distributors, LADs, or wholesalers and selling them directly to consumers, institutions, eCommerce, and modern sales. These outlets exclusively handle MDC/BDL branded products.
7. Kiosk (MDC): Kiosk (MDC) operates at a B2C level, acquiring products from manufacturers, distributors, LADs, or wholesalers and selling them directly to consumers, institutions, eCommerce, and modern sales. These kiosks exclusively handle MDC/BDL branded products.
8. Kiosk (Joint): Kiosk (Joint) operates at a B2C level, acquiring products from manufacturers, distributors, LADs, or wholesalers and selling them directly to consumers, institutions, eCommerce, and modern sales. Like other outlets, they exclusively deal with MDC/BDL branded products.
9. Insulated Tank Point (I.T. Point): Insulated Tank Points operate at a B2C level, acquiring products from manufacturers or distributors and selling them directly to consumers, institutions, eCommerce, and modern sales. These points exclusively handle MDC/BDL branded products.
10. Institution (Govt.): Institutions (Govt.) procure products from manufacturers, distributors, LADs, wholesalers, licensees, franchisees, C&F agents, modern sales, and eCommerce. However, they are not involved in resale and determine their preferred supply points without exclusivity. Examples include defence, navy, and government-owned organizations.
11. Institution (Private): Similar to government institutions, private institutions purchase products from various sources for their own use without resale. They decide on their preferred supply points, and examples include private hospitals like Woodlands Hospital and Apollo Hospital.
12. C&F Agent: C&F Agents act as intermediaries between manufacturers and various sales channels, including distributors, LADs, wholesalers, licensees, franchisees, retailers, institutions, modern sales, and eCommerce platforms. They operate at a B2B level, utilizing their own vehicles for logistics and may deal with other branded products.
13. Modern Sales: Modern Sales entities purchase products from manufacturers, distributors, LADs, wholesalers, licensees, franchisees, C&F agents, and eCommerce for resale to distributors, LADs, wholesalers, licensees, franchisees, retailers, institutions, modern sales, and eCommerce. They operate at a varied nature and channel level, with no exclusivity and may deal with other branded products.
14. eCommerce: eCommerce platforms buy products from manufacturers, distributors, LADs, wholesalers, licensees, franchisees, C&F agents, modern sales, and other eCommerce sources. Operating at a B2C level, they sell products directly to consumers without exclusivity, potentially offering various branded products. Examples include well-known platforms like Amazon.in, Flipkart.com, and Big Basket.
The West Bengal Government extends a warm invitation to businesses interested in joining the largest supply chain network of Banglar Dairy. You can participate by becoming one of our Sales Partners, Production Franchises, bonafide Suppliers (vendors), or empanelled service providers.
Join hands with the people of West Bengal and grow your business.
To become a sales partner of Banglar Dairy Ltd. (formerly known as Mother Dairy Calcutta). Please follow the steps outlined below:
1. Visit the official website of Banglar Dairy at www.banglardairy.com.
2. Navigate to the Business Opportunity page, accessed from the menu.
3. Click on the "Sales Partner Application Form" button.
4. In the form, select the appropriate type of sales intermediaries from the provided drop-down menu.
5. Fill in all the necessary details in the form accurately.
6. After completing the form, submit it electronically.
7. Upon successful submission, you will receive a confirmation email.
8. Our team at Banglar Dairy Ltd. will carefully scrutinize your application form. We may contact you via phone to further discuss your application in detail. You might be requested to appear for a personal interview.
9. If your application is found suitable, you will be empanelled as a sales partner and will be informed when any vacancies arise at your preferred point of sales or area.
We request you to follow these steps and submit your application accordingly. Please contact us if you have any further questions or require assistance during the process.
Thank you for considering Banglar Dairy Ltd. as your business partner.